Privacy policy

PRIVACY POLICY

Last updated: August 28, 2026

CHERRYWIP is operated by CHERRY CORP LIMITED ("CHERRYWIP", "we", "us", or "our").

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit cherrywip.com, place an order, contact us, create an account, subscribe to communications, or otherwise interact with our services.

INFORMATION WE COLLECT

Depending on how you use our services, we may collect information including:

• Name
• Billing and shipping address
• Email address
• Telephone number
• Order and transaction information
• Payment-related information
• Customer account information
• Communications with our customer service team
• Marketing preferences
• Device, browser, IP address, and technical information
• Website activity and interaction data
• Cookie and similar technology information

PAYMENT INFORMATION

Payments may be processed by third-party payment providers.

We generally do not directly store complete payment card numbers. Payment information is handled according to the security and privacy practices of the applicable payment provider.

HOW WE USE INFORMATION

We may use personal information to:

• Process and fulfil orders
• Process payments and refunds
• Deliver products
• Communicate about orders and customer service matters
• Create and manage customer accounts
• Detect and prevent fraud, abuse, and security incidents
• Improve our website, products, and services
• Provide personalized content and advertising where permitted
• Send marketing communications where you have consented or where otherwise permitted by law
• Comply with legal, accounting, tax, regulatory, and contractual obligations
• Protect our rights, customers, and business

SHOPIFY

Our online store is hosted using Shopify.

Shopify may process personal information in connection with providing ecommerce, hosting, payment, analytics, security, and related services.

THIRD-PARTY SERVICE PROVIDERS

We may share information with service providers where necessary to operate our business, including:

• Shopify and ecommerce providers
• Payment processors
• Shipping and logistics providers
• Customer support providers
• Analytics providers
• Advertising and marketing platforms
• Fraud prevention and security providers
• Professional advisers and service providers

We provide these parties only with information reasonably necessary to perform their services or as otherwise permitted by law.

COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers may use cookies, pixels, local storage, and similar technologies to operate the website, remember preferences, understand website usage, improve performance, prevent fraud, and provide advertising.

Where required by applicable law, non-essential cookies will be used subject to your consent.

MARKETING COMMUNICATIONS

If you receive marketing communications from us, you may unsubscribe at any time by using the unsubscribe link included in the message or by contacting hello@cherrywip.com.

You may still receive non-marketing communications relating to orders, transactions, security, or customer service.

INTERNATIONAL DATA TRANSFERS

Because we operate an international online business and use service providers in multiple jurisdictions, personal information may be processed or stored outside your country or region.

Where required, appropriate safeguards will be used for international transfers.

DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including legal, tax, accounting, fraud-prevention, and contractual requirements.

YOUR RIGHTS

Depending on your location, you may have rights regarding your personal information, including the right to:

• Request access
• Request correction
• Request deletion
• Object to or restrict certain processing
• Withdraw consent
• Request portability of certain information
• Opt out of certain marketing or advertising activities

These rights may be subject to exceptions under applicable law.

To submit a privacy request, contact hello@cherrywip.com.

SECURITY

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no internet transmission or storage system can be guaranteed to be completely secure.

CHILDREN

Our services are not intended to knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information to us improperly, please contact us.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices, services, technology, or legal obligations.

The updated version will be posted on this page with a revised "Last updated" date.

CONTACT US

For questions about this Privacy Policy or our privacy practices, contact:

CHERRY CORP LIMITED
Trading as CHERRYWIP

Email: hello@cherrywip.com

Address:
Unit 1603, 16/F, The L. Plaza
367-375 Queen's Road Central
Sheung Wan, Hong Kong